There are top slot designers all over the world and we go down under for this impressive family business. Ainsworth Game Technology are based in Newington in the state of New South Wales in Australia and the family have a long history of producing top quality products and have enjoyed tremendous success all over the world.
The story of the involvement in the gaming industry of the Ainsworth family goes all the way back to 1953 when Len Ainsworth began working in the business and went on to create Aristocrat Leisure, a company that went on to become the second biggest slot maker in the world and which the family still hold a sizeable stake in.
It was in 1995 that Ainsworth Game Technology was founded but business back then wasn’t limited to developing new slot games. The company also developed cabinets and kiosks for pubs, clubs and casinos. In 2001, they developed The Ambassador gaming machine and a range of games with highly animated graphics on a large screen that proved extremely popular.
This proved to be very successful and in 2012 the company expanded even further producing and transferring their popular games online with help from GameAccount Network (GAN). The following year the A560SL™ cabinet, with a collection of unique games was released and demand continued to grow both at home and internationally.
The company also spend a lot of time working on live slots and are a strong name in US casinos so if you head to Vegas you may find some familiar games to play. No wonder they tell their customers that experience counts.
Ainsworth have a great collection of slot games to play. They always look as if total care has been put into their design. One key feature of their games is the free spins round which regularly see multipliers added but the value of winning combinations reduced. Sticky and stacked wild symbols are also a constant feature of their games.
Flash Cash – An excellent motor racing themed game that sees big wins thanks to a stacked wild symbol. It has a free spins round and that has a new set of reels with multiplier symbols added to increase wins.
Barnyard Bonanza – A sensationally designed slot and one of a few at Ainsworth that use animals as their main theme. This 20 pay-line slot offers a free spins round with several options based on which of the animal symbols you wish to be stacked. Look out for the golden egg and its special bonus.
Cash Cave – Most bears love honey but the one in this entertaining 100-pay-line slot is obsessed with cash, though he probably needs that to get the honey. It’s the bear that is wild in this game and can supply some hefty multipliers in the free spins round and Cash Cave feature.
Twice the Money – This Ainsworth slot is set underground and has transparent reels so plenty to see. Again, the free spins round sees new symbols added and this time it’s a multiplier wild that can be as high as 8x.
All that experience gained with Aristocrat is certainly shown in the game that Ainsworth produce. There’ s the distinctive sounds as the reels spin away and gradually come to a stop. The use of playing card symbols as the lower paying symbols is also a major part of Ainsworth slot games. Rather than being an innovative company, Ainsworth concentrate on producing solid and attractive games that thrill their customers whether online or in casinos.
Other familiar features in Ainsworth games include;
Different Reel Formats
Most of the Ainsworth slot games are of the 5×3 format but there are several that look very different. For example, ‘Mayan Gold’ has two set of reels that are 2×3 and the rest are 3×4. It also has expanded feature reels with three of the base game reels neatly sitting on top of each other.
Stacked Wild symbols
This is always a feature that can lead to some big wins for players. The more wild symbols on the reels, the higher the chance that their substituting abilities can work wonders for your account balance.
2017 has been an important one for the company. They have been working closely with Novomatic and Ainsworth shareholders approved the sale of a majority stake in the business to the Austrian company. Completion of the deal is taking a while due to Ainsworth’s expansion in the USA with each jurisdiction needing to approve the change.
However, despite all this the Ainsworth chief executive Danny Gladstone says it’s business as usual with the opportunity for Ainsworth and Novomatic to work together and in some areas, it will be more cooperation than integration with the two companies supplying product and games to each other. This year the two businesses shared an exhibition stand at G2E Asia 2017. The founder of Ainsworth, Len Ainsworth may now be in his 90s with over sixty years of experience in this industry but he remains on board with Gladstone joking “Mr Ainsworth is still there, on the board, and will always be around until they drag him out in a box.”
It’s always good to put your trust in a company that has decades of experience. That’s the case with Ainsworth their expansion into the online industry and to the USA has been extremely successful and they look to have a great future now they are linking up with Novomatic.